Today’s corporate travellers have an experiential-shaped gap in their agenda. Beyond a place to stay, they seek seamless, personalised and sustainable experiences – The Ascott Limited (Ascott) fills this gap
With a global presence in more than 230 cities, Ascott has a diverse portfolio of award-winning properties. From city stays to beach resorts, hotel rooms to apartment-style units that spans 17 distinct brands, it delivers hospitality as a tapestry of experiences tailored to every guest.
Companies are leaning into this experience-led angle, with Ascott’s data showing businesses hosting fewer but longer trips, driven by cost-conscious planning – a trend backed by insights from the MasterCard Economics Institute, 2025 and GBTA Poll, 2024.
Productivity-driven long stays
Business travellers are now combining multiple destinations into one extended journey to maximise productivity and reduce overall spend. Ascott’s serviced apartments are particularly well-suited to this shift, offering a cost-effective solution for longer stays.
Expansive spaces that include separate living areas and fully-equipped kitchens provide added comfort for work and relaxation, while dual-key layouts support transition between work and downtime, when loved ones join in.
Add to that, convenient access to concierge services, recreational amenities and on-site dining, to dedicated meeting spaces that support productivity on the road.
Ascott Tay Ho Hanoi
Ascott Tay Ho Hanoi is poised to become Ascott’s largest fullservice MICE hotel in Vietnam’s capital. Located on the shores of West Lake, the property features an international convention centre which is already operational with 13 flexible event spaces including Hanoi’s largest pillarless hotel grand ballroom with capacity for up to 2,000 guests.
When fully open in 2027, the property will also offer 1,165 hotel rooms and serviced apartments as well as premium wellness facilities including a spa, gym, indoor and outdoor swimming pools and yoga rooms, alongside 10 dining concepts and a sky bar overlooking the lake.
Harris Hotel & Convention Serpong
The recently opened Harris Hotel & Convention Serpong strengthens Ascott’s presence in Greater Jakarta. It features 282 rooms, 11 flexible meeting rooms and a grand ballroom that can accommodate up to 1,500 guests, making it one of the largest hotel convention venues within the area.
With active wellness facilities such as a Fit Zone, spa, swimming pool and Prive Club for Ascott Star Rewards members – the property is primed to support guests with the ideal setting to recharge and connect.
Flexibility to match traveller needs
Ascott’s portfolio extends beyond the serviced apartment space into hotels, resorts and social living experiences, offering utmost flexibility to match travellers’ needs.
Particularly across the Asia-Pacific region, Ascott’s diverse portfolio has grown in destinations that are ideal for incentive travel – combining business meetings, team-building activities and leisure in one integrated experience.
Ascott East Coast Haikou
Set in Hainan Free Trade Port, Ascott East Coast Haikou places guests within easy reach of the waterfront, the city’s heritage quarter and Haikou’s growing business hub. Inspired by Hainan’s maritime heritage, the property’s 185 studios and suites artfully blend understated elegance with contemporary design sensibilities and spacious comfort.
Amid coastal views that frame a picturesque stay backdrop, a curated selection of facilities including an all-day dining restaurant, lobby bar, reading room, gymnasium, yoga room, infinity pool and versatile meeting spaces come together to create a dynamic destination where business and leisure converge with ease.
1926 Heritage Hotel Penang by The Unlimited Collection
Opened earlier this year to coincide with its centenary, the 78-room 1926 Heritage Hotel Penang by The Unlimited Collection breathes new life into one of George Town’s most storied properties.
Located within Penang’s UNESCO World Heritage-listed enclave, the hotel has been restored to preserve its original Anglo-Malay character while delivering a full-service experience – including a swimming pool, gym, spa and wellness centre, hair salon, bar and bistro, restaurant and flexible event spaces comprising a function hall and meeting room.
The property exemplifies The Unlimited Collection’s philosophy of celebrating the cultural soul of a destination.
lyf Chinatown Singapore
Newly opened in July 2026, lyf Chinatown Singapore exemplifies the lyf brand’s experience-led approach to social living, set against one of Singapore’s most significant precincts.
The property is housed within a newly developed building linked to four pre-war conservation shophouses on Pagoda Street, within the Jamae Chulia Heritage site. Social spaces – including a coworking space, social kitchen, rooftop swimming pool and outdoor courtyard – are designed to foster community and connection.
The property will also programme cultural experiences rooted in the local neighbourhood, reinforcing the lyf brand’s philosophy of integrating authentic local culture into the living experience.
Primed for stand-out experiences, Ascott offers a safe, private and comfortable sanctuary to cater to your team’s every needs.
Discover more information on available stays at www.discoverasr.com or explore how you can make the most of your stay with Ascott Star Rewards.
This article first appeared on Business Traveller Asia-Pacific
