Bread Ahead brings a welcome slice of London indulgence to Bangkok. The London-born bakery that built a devoted following at Borough Market has chosen the Thai capital for its first Asian outpost, bringing its famously overfilled doughnuts to Siam Paragon’s Gourmet Eats.
Founded in 2013 by British baker Matthew Jones, whose culinary background spans some of London’s best-known kitchens, Bread Ahead has grown from a local favourite into an internationally recognised name, known for artisan baking, baking schools and queues that regularly curl around the block.
What to order
The Crème Brûlée is the obvious first move, and deservedly so. Sink your teeth into this, and you are rewarded with silky vanilla crème pâtissière and still-warm dough that fully justifies the hype. Those drawn to classic comfort may prefer the Vanilla Custard, a simpler but equally satisfying expression of Bread Ahead’s signature pillowy dough.
Pistachio delivers a richer, more quietly luxurious option, while Velvet Chocolate caters unapologetically to serious chocolate cravings. Sea Salted Caramel & Honeycomb strikes a pleasing balance between buttery sweetness and savoury depth, while Blackcurrant Cheesecake cuts through the indulgence with brighter, tangier notes.
The Bangkok store also gets two flavours unavailable anywhere else. Matcha & White Chocolate pairs earthy matcha with creamy sweetness for something elegant, while Hojicha & Dark Chocolate takes a richer turn, bringing together roasted tea notes and bittersweet chocolate in a more sophisticated combination.
Doughnuts start at 75 THB for a plain option, with filled flavours ranging from 140 to 165 THB.
Why visit
Bread Ahead offers something far more entertaining than just doughnuts. At the heart of the experience is its signature Hot Doughnut Theatre, where doughnuts are fried, filled and finished live throughout the day.
The hero Crème Brûlée doughnut is hand-filled with vanilla crème pâtissière before its sugar top is torched to order into a crisp caramelised shell, turning a simple pastry run into a small performance worth watching.
