South Africa is experiencing a tourism boom with a wealth of high-profile openings, wild, natural landscapes, improved accessibility and global sporting buzz
Known for its exceptional safaris, dramatic landscapes and multicultural diversity, South Africa is seeing a renewed rise in tourism, with international tourist arrivals reaching a record 10.48 million last year.
Powering this momentum is a richer, more diverse array of experiences that go beyond the usual itinerary; 2026 sees the country’s tourism offerings expand with global sports events, cultural attractions and hotel openings.
The country’s sporting calendar saw the LIV Golf tournament make its debut in March this year, while the 2027 Cricket World Cup is set to return to South African soil for the first time in over two decades. “South Africa offers a natural fit for travellers looking to integrate work and holiday in a single itinerary.
Business travellers arriving for meetings and events in Gauteng or Cape Town can seamlessly extend their stay to enjoy our world‑class lifestyle, food and wine, wildlife, nature experiences and cultural attractions,” says South Africa’s Minister of Tourism Patricia de Lille.
As a result, lesser-explored regions are receiving the spotlight. The Drakensberg mountain range – the country’s highest – offers hiking trails past ancient rock art sites, while nearby small town Clarens makes for a charming stopover.
South Africa is also promoting sustainable, community based and cultural tourism, highlighting experiences such as Big Seven wildlife and marine encounters in the Eastern Cape, as well as luxury wine and gastronomy in the Western Cape. The Northern Cape is gaining traction for astro-tourism, leveraging its dark skies and world-class astronomy facilities.
Bringing all this together is improved connectivity. The rollout of South Africa’s Electronic Travel Authorisation – designed to process applications within 24 hours – will also streamline the journey for many travellers.
On the ground, works at Cape Town International Airport will increase runway capacity, enhance efficiency and optimise operations, while a second international airport 25km away is slated to begin passenger operations by 2028.
Five must-visit spots in Johannesburg
1. CRADLE OF HUMANKIND
The evidence that humans first came from Africa lies right here at this UNESCO World Heritage Site. About 50km north-west of Johannesburg, the Sterkfontein Caves and Maropeng Visitor Centre tell the story of humankind.
2. PILANESBERG NATIONAL PARK
Drive three hours from the city to the country’s fourth largest game reserve, home to 360 bird species and 7,000 animals. Mid-range to luxury accommodation is also available.
3. ALTO234
The highest rooftop bar in the continent, Alto234 on the 57th floor of The Leonardo hotel is a chic spot to enjoy thoughtfully crafted cocktails while enjoying an unobstructed sunset view.
4. HUGH’S JAZZ CLUB
Named after Hugh Masekela, widely considered the father of South African jazz, this bar provides an authentic experience, from the music curation right
down to the sound design. hughs.co.za
5. 44 STANLEY
This former light industrial complex from the 1930s is now a trendy lifestyle
destination with designer clothing boutiques, speciality stores, cafés, art spaces and a cinema.
For more information on Singapore Airlines’ flights to Johannesburg and Cape Town, visit singaporeair.com.
