SilverKris is the award-winning travel magazine of Singapore Airlines, carried on every Singapore Airlines flight. The monthly magazine is designed to inform, entertain and inspire readers, with coverage that celebrates the travel experience. The magazine features the latest travel trends, travel-related products and services around the globe, and exciting destinations. SilverKris has been honoured with awards that include:
- MPAS Awards 2017: Inflight Media of the Year; Travel Project of the Year
- ASEANTA Awards for Excellence 2017 by the ASEAN Tourism Association: Best ASEAN Travel Article, The South-East Asian Diaries, October 2016
- Content Marketing Awards 2017: Winner for Best Use of Illustration: The South-east Asia Diaries, October 2016
- APEX Awards 2017 for Publication Excellence: Grand Award for Magazines, Journals and Tabloids (Design & Layout), October 2016
- APEX Awards 2016 for Publication Excellence: Grand Award for Design & Illustration – Infographics, August 2015
- International Corporate Media Award (ICMA) 2015: Silver Award in iPad and Tablet Apps, SilverKris Tablet
- The Content Council Pearl Awards 2015: Gold Award for Best Print Magazine (Editorial) B2C, June 2015
- Asian Publishing Awards 2014: Gold Award for Best Feature on Asian Travel: Echoes of a Master, May 2014; Excellence Award for Best Use of Design, Layout & Presentation, February 2014; Best Multimedia Integration Excellence Award Winner, SilverKris.com
- APEX Awards 2015 for Publication Excellence: Grand Award for Magazines, Journals & Tabloids – Design & Layout, September 2014
- Magazine of the Year 2014 Survey by Marketing Magazine: Inflight Magazine of the Year – 1st place
- International Corporate Media Award (ICMA) 2014: Gold Award in Client Magazine, Business to Client (B2C) Category
- The Content Council Pearl Awards 2014: Bronze Award for Best Overall Web Design, SilverKris.com
- APEX Awards 2014 for Publication Excellence: Grand Award for Digital Publications, August 2013 (tablet edition)
- The Society of Publishers in Asia 2014 (SOPA) Awards for Editorial Excellence:Excellence in Magazine Design (Group A), May 2013
- MPAS Awards 2014: Travel Media of the Year
- International Creative Media Awards (ICMA): Award of Excellence for Cover, April 2013
- Magazine of the Year 2013 Survey by Marketing Magazine: Inflight Magazine of the Year – 1st place
- APEX Awards 2013 for Publication Excellence: Grand Award for Magazines & Journals, December 2012
- Content Marketing Awards 2013: Gold Award for Best Cover, January 2012
- Asian Publishing Awards 2013: Excellence Award for Best Cover Design, December 2012; Excellence Award for Best Use of Design, Layout & Presentation, July 2012
- APEX Awards 2012 for Publication Excellence: Grand Award for Design & Illustration, January 2012
- Magnum Opus Awards 2012: Bronze Award for Best Cover, November 2011
- Magnum Opus Awards 2012: Honourable Mention for Best Overall Editorial, September 2011
- Magazine of the Year 2012 Survey by Marketing Magazine: Inflight Magazine of the Year – 1st place
- APEX Awards 2011 for Publication Excellence: Grand Award for Design & Layout, November 2010
- Magnum Opus Awards 2011: Gold Award for Best Overall Editorial, October 2010
- ASEANTA Awards for Excellence in Tourism 2011 by the ASEAN Tourism Association: Best ASEAN Travel Article, December 2009
- APEX Awards 2010 for Publication Excellence: Grand Award for Design & Illustration, December 2009
- MPAS Magazine Awards 2010: Best Contract Magazine of the Year, 2009
- 2009 Pearl Awards by Custom Publishing Council: Best Overall Design, April 2009
- ASEANTA Awards for Excellence in Tourism 2009 by the ASEAN Tourism Association: Best ASEAN Travel Article, November 2008
- APEX Awards 2009 for Publication Excellence: Grand Award for Design & Illustration, May 2008
- Magnum Opus Awards 2009: Gold Award for Best Feature Design, May 2008
- Magnum Opus Awards 2009: Honourable Mention for Best Overall Design, January 2008
- Asia Travel and Tourism Creative Awards 2008: Bronze Award for magazine editorial spread on a travel-related subject, August 2008
- APEX Awards 2008 for Publication Excellence: Award of Excellence in Feature Writing, February 2008
- APEX Awards 2008 for Publication Excellence: Grand Award for Design & Illustration, January 2008
- Magnum Opus Awards 2008: Honourable Mention for Best Feature Design, April 2007
- IFRA Asia Media Awards 2007: Judges’ Recognition for Best Magazine Cover Design, October 2006
- Asia Travel and Tourism Creative Awards 2006: Bronze Award for magazine editorial spread on a travel-related subject, July 2006
SILVERKRIS is named after the kris, a Malay weapon used in the 14th century. Legend has it that the kris possessed many qualities, the greatest of which was its ability to anticipate danger and protect its owner. The kris was treated with the utmost respect and often became a family heirloom. Today, its function is purely ceremonial. In choosing a kris made of silver as the symbol of our service, we acknowledge both the quality and reputation of Malay silverware and our roots in Malayan Airways, which began in 1947.
