Established in 1948, SRICHAND has spent nearly eight decades evolving alongside Thailand‘s beauty landscape.
What began as a trusted household name has since been reimagined for a new generation, with contemporary formulations and updated packaging transforming the Bangkok-born brand into one of the country’s leading names in T-Beauty.
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Developed with Asian skin and humid climates in mind, SRICHAND’s products prioritise practicality and performance.
The best place to begin is with the products that made SRICHAND a household name.
The brand’s iconic Bare To Perfect Translucent Powder (฿320/$12.50) remains a favourite among locals for its finely milled texture and impressive oil-control properties, helping to set make-up without leaving behind a heavy or chalky finish. Particularly suited to oily and combination skin, it has earned cult status among beauty enthusiasts seeking an affordable alternative to prestige powders.
The Enchanted collection further showcases SRICHAND’s knack for creating practical, high-performing beauty essentials. Spanning concealers, liquid foundations, cushions, foundation powders and matte lip colours, the range is designed to deliver polished results that hold up well in heat and humidity without compromising on comfort.
SRICHAND’s skincare range is equally deserving of attention. The Skin Moisture Burst Gel Cream (฿455/$17.80 for 50ml tub format) delivers long-lasting hydration while helping to soothe and strengthen the skin barrier, while the Sunlution Rosia Ultra Protection Serum Sunscreen SPF50+ PA++++ (฿359/$14) combines broad-spectrum UV protection with antioxidant-rich Damask rose extracts to help combat dullness and promote a brighter, healthier-looking complexion.
Why it’s top shelf worthy
What sets SRICHAND apart is its ability to remain both aspirational and accessible. Its portfolio now spans everything from cult-favourite powders and complexion products to skincare and sun protection, with formulations developed to address the realities of Asian skin and tropical climates.
Paired with approachable price points, this emphasis on practicality and performance has earned the brand a loyal following across generations, while endorsements from iconic artists such as BamBam Kunpimook Bhuwakul (Presenter for SRICHAND IN-SKIN), Baifern Pimchanok Luevisadpaibul (Presenter for SRICHAND Face Base Makeup), and Zee Pruk Panich and NuNew Chawarin Perdpiriyawong (Presenters for SRICHAND SUNLUTION).
