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Home » City Guides » China » Shanghai » Where To Shop In Shanghai » Réel

Réel

A curated mix of fashion, beauty and lifestyle offerings, from emerging Chinese designers to international labels

Interior of Reel Shanghai, featuring contemporary fashion boutiques, curved glass displays and minimalist retail interiors.
Acne Studios boutique at Reel Shanghai, featuring clothing displays framed by a curved wooden wall and minimalist interiors.
Designer shopping area at Reel Shanghai, featuring the entrances to Polo Ralph Lauren and Alexander McQueen boutiques.
Interior of ASSEMBLE by Réel at Reel Shanghai, featuring designer clothing racks, mannequins and minimalist displays.
Arched entrance to ASSEMBLE by Réel at Reel Shanghai, with mannequins displaying contemporary clothing and accessories.

Located in the heart of one of Shanghai’s most prestigious shopping districts, Réel is a fashion-forward department store known for its tightly curated mix of international and homegrown labels.

Across its floors, you’ll find names such as SEA New York, which opened its first physical store in China here; British label Studio Nicholson; and WAARCHI, a local brand specialising in architecture-inspired homeware. Niche beauty and lifestyle boutiques round out the mix.

Recent additions include French label Gerard Darel and a creative concept space by STAFFONLY within Assemble by Réel. When it’s time for a break, head down to B2 Réel Kitchen, a sprawling food hall bringing together local bites and international flavours – an easy way to round off an afternoon of shopping in Jing’an.

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1601 West Nanjing Road, Jing'an District

+86 21 22309888

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